The fourth edition of the Big Brother Naija show came to an end last night, congratulations to the winner, Mercy Eke. Now that the show is ended, let us take an introspective look at the attitude with which Nigerians received the show.
At the grand finale of the BBN Season iv, the host of the event, Ebuka Obi-Uchendu, announced that this year, the show gathered a total of 240 million votes. The number of votes the show gathers every season is an indication of what interests the Nigerian youth.
On social media, we saw people campaign for their favourite house mates without motivation or kickbacks. People bought airtime to vote for their preferred housemates, printed campaign posters and spent money for these house mates; while this show of love and loyalty is a beauty to watch, one can’t help but wonder why this much enthusiasm is not shown during elections in Nigeria.
The last Presidential election had less than 50 Million in total votes. We understand that the votes on the BBN Show doesn’t translate to number of voters but, such a number could only have been pulled off with millions of invested people.
The youths make up the largest demographic of BBN fans, they have been vocal and passionate about the show; this disproves the myth that the average Nigerian youth is laid-back. Young Nigerians only need the right kind of motivation to move mountains, hate it or not, the BBN Show has found a way to unlock the passion of many young Nigerians.
The Nigerian youths can lead, they can stand to make positive impact if they believe in a person, or vision. It is not enough to ask for a revolution and create social media hashtags that ticks off a lot of older politicians and people; we have to move beyond all of that if we want progress.
Beyond the criticism that the BBN Show has gotten, there are lesson we have learnt and the most important is that, young people have the capacity to organize themselves and commit to a specific goal.